JACK GARRETT: CHEMICAL
Telling the story of fictional pop heartthrob "Lake Vernon", this video takes a journey through a teenage crush that is perhaps more obsessive than seems.
Telling that story through the dressing was paramount here, as well as creating the dreamscape for the dance sequence.
"Lake's" presence lurks throughout the set as well as a narrative as to the young woman's identity, passions and dreams.
Dir: Tom Clarkson